Pure Mountain

New Brand Extensions

Project Overview
As part of Agventure’s sustainable agriculture goals, new product lines were established as extensions of the Pure Mountain brand. This included Canola Honey, Pulses, and Salad Dressings.

Leap was tasked with delivering a brand identity and memorable packaging system to help The Pure Mountain range tell their unique story bringing together the agricultural craft, taste, and goals for sustainability

The Challenge
How can we take a stand to stand out on the shelf?

Taking the newly defined purpose, Pure Mountain wanted to extend this to other products beyond the edible oils range. Creating room for storytelling through the packaging system and positioning the product for success within the retail marketplace.

What Did Leap Do ?
  • Brand (Re)invention
  • Brand Architecture
  • Package Design
  • Visual Language and Identity – Brand Controls
Let’s Work Together
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