What Does Leap Do?

Working with leaders to discover, define & visualize their most powerful difference.

Establishing Internal Clarity

Whether you’re launching a new product, venturing into new markets, setting up new initiatives, navigating market changes, trying to understand your operating environments, Leap works with key stakeholders and to find root issues, bring to the surface, what define your existence, purpose, and value proposition in a way that is endearing to the internal and external stakeholders.

How Does Leap Add Value?

The Foundations of Our Work Revolve around 2 core themes

Executing With
Ruthless Consistency

Taking the clarified vision and ensuring that we’re executing outwardly across the most important parts of your organization.
Helping Organizations Answer The Some Of The Biggest Questions
Challenges Facing Leaders Today.
  • Who are we?

    Positioning | Essence | Values | Purpose

  • What We Say?

    Communication | Channels | Messaging (Online & Off-line)

  • How We Serve?

    Products | Services | Experiences

  • What Unifies Us?

    Employee Culture | Brand Driven Values | Purpose

  • How We Evolve & Stay Relevant?

    Innovation | Insights | Product Growth and Evolution | Go To Market

1. Brand Transformation

Building the foundations of your brand:
Authentic to who you are, relevant to your stakeholders, and different from your competitors.

Defining Ambition and Gaining Clarity
  • Achieve brand alignment
  • Find the “big idea”
  • Define your differentiation
  • Clarify purpose and vision
  • Frame core values
  • Define who, what, how
  • Claim brand position
  • Craft attributes
  • Define tone of voice
  • Craft verbal persona
  • Write brand story
  • Create messaging kit
  • Draft key copy
A compass for Your Brand while Laying Smart Foundations
  • Research with Users and Stakeholders
  • Unite your leadership team
  • Defining Value Proposition
  • Go to market Strategy
  • Growth Strategy
  • Marketing Effectiveness
A visual toolkit to create your total brand experience
  • Visual identity
  • Motion identity
  • Naming
  • Brand campaigns
  • Define tone of voice
  • Craft verbal persona
  • Write brand story
  • Create messaging kit
  • Draft key copy
  • Deliver brand guidelines
Empower the Organization From the Inside-Out
  • Internal Communication
  • Defining your brand – led culture
  • Internal Brand Tools
  • Leadership Training
  • Feedback Surveys
  • Brand Training and Capacity Building

2. Eye-opening Insights

Uncover insights about your operating environment, define a meaningful role for your organization and turn it into reality.

Surface opportunities for new ideas, products and interventions
  • Identify Barriers To Tackle
  • User Insights and Segmentation
  • Design Tangible Pilot Solutions and Test Them
  • Digital User Experience Strategy
  • Identify Growth Opportunities
  • Brand Extension Analysis

3. Impact Communication

Express new ideas, simplify complex topics, and communicate in the most effective and meaningful ways.

Informing and Influencing Stakeholders
  • Corporate Communications
  • Communication Strategy
  • Brand Storytelling
  • Campaign Design and Development
  • Behavior Change Campaign Development and Design
  • Digital Strategy Design and Implementation
  • Audio and Video Storytelling
  • Production
    – Film
    – Motion
    – Design
    – Illustration
    – Print


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